Marketing & Sales
By António Pedro

New Research Shows How Digital Connects Shoppers to Local Stores

While some might say that the rise of digital has made the role of the local retail store obsolete, new research from Google conducted with Ipsos Media CT and Sterling Brands suggests that the relationship between digital and in-store shopping is far more ...
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By António Pedro

It’s Time to Embrace New Measurement Priorities

Leading marketers are evolving their approach to measurement and prioritizing the long-term value of customers. Matt Lawson, director of performance ads marketing at Google, explains how three simple mindset shifts can help marketers drive sustainable grow...
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By António Pedro

Three Secrets of Customer-Centric Search Marketers

Short-term thinking yields short-term results. Google’s Chief Search Evangelist Nicolas Darveau-Garneau has worked with hundreds of leading brands, helping them to rethink their audience targeting strategies and understand the long-term value of their cu...
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