{"id":1386,"date":"2016-04-03T15:00:02","date_gmt":"2016-04-03T15:00:02","guid":{"rendered":"https:\/\/www.endeavor-services.com\/?p=1386\/"},"modified":"2024-11-17T11:30:35","modified_gmt":"2024-11-17T11:30:35","slug":"pilot-school-flies-higher-search-results","status":"publish","type":"post","link":"https:\/\/www.endeavor-services.com\/en\/pilot-school-flies-higher-search-results\/","title":{"rendered":"Pilot School flies higher in search results"},"content":{"rendered":"

G Air Training Center offers aeronautical training such as Airline Pilot Courses, Flight Attendant Courses, Commercial Pilot Courses and Private Pilot Courses. In the market since 1979, G AIR Training Center has offices in Portugal, Italy and Spain.<\/p>\n

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With a diversified training offer, the company is focused on a specific type of client: young people who are finishing high school and who aspire to be pilots or those seeking alternative vocational training to university education.<\/p>\n

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30% more contacts and 38% increase in sales.<\/span><\/h1>\n

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Before using AdWords<\/a>, the company was betting on traditional marketing methods such as magazines, trade fairs and radio ads.<\/p>\n

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“We noticed that almost all the students interested in the training offer were searching online and that it was fundamental to adapt to this behavior,”<\/em> Nelson Ferreira, vice president, tells us.<\/p>\n

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Once we analysed how students were searching online for piloting courses, we focused primarily on developing a new multilingual site and optimizing it for organic search results.
\nIn AdWords, we used the various campaign types to achieve different goals:<\/p>\n