{"id":2012,"date":"2021-03-23T10:33:45","date_gmt":"2021-03-23T10:33:45","guid":{"rendered":"https:\/\/www.endeavor-services.com\/?p=2012\/"},"modified":"2024-03-15T10:09:09","modified_gmt":"2024-03-15T10:09:09","slug":"google-analytics-4-beneficios-do-novo-google-analytics","status":"publish","type":"post","link":"https:\/\/www.endeavor-services.com\/pt\/google-analytics-4-beneficios-do-novo-google-analytics\/","title":{"rendered":"Google Analytics 4, Benef\u00edcios do novo Google Analytics"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>Em outubro de 2020 a Google lan\u00e7ou o Google Analytics 4 com base na propriedade beta App + Web lan\u00e7ada em 2019. O novo Google Analytics 4, ou GA 4, tem como principais caracter\u00edsticas a privacidade (preparando-se para o futuro o novo paradigma <i><span style=\"font-weight: 400;\">cookieless<\/span><\/i>), o machine learning e a intelig\u00eancia artificial.<\/p>\n<p><!--more--><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Identific\u00e1mos os principais benef\u00edcios do GA 4:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Melhor e mais completa compreens\u00e3o da jornada do cliente em todos os dispositivos. O foco da an\u00e1lise est\u00e1 no utilizador e nas suas intera\u00e7\u00f5es;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ferramentas de an\u00e1lise mais focadas no engajamento do utilizador. A inclus\u00e3o de uma nova se\u00e7\u00e3o <\/span><i><span style=\"font-weight: 400;\">Life Cycle<\/span><\/i><span style=\"font-weight: 400;\"> mais alinhada com o comportamento do consumidor e objetivos de marketing. Noutra sec\u00e7\u00e3o, o Hub de An\u00e1lise ajuda-nos a perceber melhor esse comportamento e gra\u00e7as \u00e0 Intelig\u00eancia Artificial temos novas m\u00e9tricas preditivas sobre a\u00e7\u00f5es e valor do consumidor;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Cria\u00e7\u00e3o de melhores audi\u00eancias para as campanhas, como as audi\u00eancias criadas a partir de m\u00e9tricas preditivas;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Privacidade e recursos de rastreamento mais inteligentes.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">H\u00e1 assim uma evolu\u00e7\u00e3o no paradigma do Google Analytics no sentido da informa\u00e7\u00e3o ficar mais orientada ao cliente ou ao utilizador e menos \u00e0 sess\u00e3o.\u00a0\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Numa perspectiva mais t\u00e9cnica\u00a0destac\u00e1mos as principais\u00a0vantagens\u00a0do\u00a0GA 4 em rela\u00e7\u00e3o \u00e0 vers\u00e3o anterior:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">O Google Analytics 4 \u00e9 baseado em eventos. Todos os tipos de resultados s\u00e3o tratados como eventos, passando a existir 4 categorias de eventos: eventos recolhidos automaticamente, de medi\u00e7\u00e3o otimizada, recomendados e personalizados;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Deixam de existir os par\u00e2metros de evento <\/span><i><span style=\"font-weight: 400;\">event action<\/span><\/i><span style=\"font-weight: 400;\">, <\/span><i><span style=\"font-weight: 400;\">event category<\/span><\/i><span style=\"font-weight: 400;\"> e <\/span><i><span style=\"font-weight: 400;\">event label<\/span><\/i><span style=\"font-weight: 400;\">, passando a existir os par\u00e2metros personalizados;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Os dados do site e da app passam a estar numa s\u00f3 propriedade;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">O GA4 tem um Hub de An\u00e1lise com ferramentas e relat\u00f3rios para an\u00e1lise. Esta <\/span><i><span style=\"font-weight: 400;\">feature<\/span><\/i><span style=\"font-weight: 400;\"> s\u00f3 estava dispon\u00edvel para os utilizadores do GA360;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Deixam de existir as <\/span><i><span style=\"font-weight: 400;\">views<\/span><\/i><span style=\"font-weight: 400;\">;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">O n\u00famero de relat\u00f3rios pr\u00e9-definidos no GA4 \u00e9 inferior \u00e0 vers\u00e3o anterior, deixando ao utilizador a oportunidade de aproveitar o Hub de An\u00e1lise e\/ou construir os relat\u00f3rios personalizados no Google Data Studio.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Apesar do GA 4 ser um produto recente, e de n\u00e3o se saber quando ser\u00e1 descontinuado o Universal Analytics, \u00e9 e ser\u00e1 cada vez mais fundamental a sua ado\u00e7\u00e3o para se obter uma mais completa compreens\u00e3o do comportamento do cliente.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Em outubro de 2020 a Google lan\u00e7ou o Google Analytics 4 com base na propriedade beta App + Web lan\u00e7ada em 2019. O novo Google Analytics 4, ou GA 4, tem como principais caracter\u00edsticas a privacidade (preparando-se para o futuro o novo paradigma cookieless), o machine learning e a intelig\u00eancia artificial.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[],"class_list":["post-2012","post","type-post","status-publish","format-standard","hentry","category-google-ads-pt"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Analytics 4, Benef\u00edcios do novo Google Analytics - Endeavor Services<\/title>\n<meta name=\"description\" content=\"O novo paradigma do Google Analytics 4. Conhe\u00e7a as benef\u00edcios e as vantagens do novo Google Analytics 4 que o v\u00e3o ajudar a decidir a sua implementa\u00e7\u00e3o.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.endeavor-services.com\/pt\/google-analytics-4-beneficios-do-novo-google-analytics\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Analytics 4, Benef\u00edcios do novo Google Analytics - Endeavor Services\" \/>\n<meta property=\"og:description\" content=\"O novo paradigma do Google Analytics 4. 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