{"id":2024,"date":"2021-03-29T11:41:58","date_gmt":"2021-03-29T11:41:58","guid":{"rendered":"https:\/\/www.endeavor-services.com\/?p=2024\/"},"modified":"2024-11-05T09:06:28","modified_gmt":"2024-11-05T09:06:28","slug":"detetar-e-prevenir-cliques-ilegitimos-no-google-ads","status":"publish","type":"post","link":"https:\/\/www.endeavor-services.com\/pt\/detetar-e-prevenir-cliques-ilegitimos-no-google-ads\/","title":{"rendered":"Detetar e prevenir cliques ileg\u00edtimos no Google Ads"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>Ainda que a Google examine e identifique cliques ileg\u00edtimos ou fraudulentos e os classifique como inv\u00e1lidos, na Endeavor acrescentamos dois n\u00edveis de gest\u00e3o para identificarmos estes tipos de cliques, principalmente para neg\u00f3cios com um or\u00e7amento baixo ou com um custo por clique alto.<\/p>\n<p>&nbsp;<\/p>\n<p>Existem cliques ileg\u00edtimos manuais e autom\u00e1ticos:<\/p>\n<ul>\n<li>cliques manuais, normalmente efetuados por competidores ou <em>brand haters<\/em>, por vezes com recurso a VPN e, em casos mais sofisticados, com recurso a <em>click farms<\/em>, t\u00eam como objetivo aumentar os custos e esgotar o or\u00e7amento di\u00e1rio. Existem tamb\u00e9m cliques irrelevantes que n\u00e3o fornecem qualquer valor ao anunciante, como o segundo clique de um duplo clique. Em display destacam-se os cliques fraudulentos efetuados pelos propriet\u00e1rios de websites que alojam os an\u00fancios e cujo objetivo \u00e9 aumentar os lucros.<\/li>\n<li>cliques autom\u00e1ticos, efectuados por ferramentas, rob\u00f4s, bots ou outro software fraudulento.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Num primeiro n\u00edvel adicional de gest\u00e3o de cliques ileg\u00edtimos, gerimos os IP\u2019s e os dispositivos associados e tendemos a deixar de exibir os an\u00fancios aos utilizadores que clicam e rejeitam o site ou clicam mais do que um determinado n\u00famero de vezes. Nalguns casos, em particular ao alcan\u00e7ar a audi\u00eancia <em>on the go<\/em>, exclu\u00edmos tamb\u00e9m os IP associados a VPN.<\/p>\n<p>&nbsp;<\/p>\n<p>Sabemos, no entanto, que cada neg\u00f3cio tem as suas especificidades. Por vezes, por exemplo, a convers\u00e3o ocorre ap\u00f3s v\u00e1rios cliques, e h\u00e1 IPs p\u00fablicos e reciclados, mas sabemos tamb\u00e9m que os or\u00e7amentos Google Ads s\u00e3o limitados, e, ao excluirmos um IP ileg\u00edtimo ou suspeito, estamos a redirecionar o or\u00e7amento para cliques mais confi\u00e1veis e v\u00e1lidos.<\/p>\n<p>&nbsp;<\/p>\n<h1><span style=\"color: #ffd04f;\">Desta forma, n\u00e3o s\u00f3 eliminamos desperd\u00edcios de or\u00e7amento, que podem ser superiores a 20%, como tamb\u00e9m aumentamos a taxa de convers\u00e3o. <\/span><\/h1>\n<p>&nbsp;<\/p>\n<p>Num segundo n\u00edvel adicional de gest\u00e3o de cliques ileg\u00edtimos analisamos a qualidade dos termos de pesquisa, a repeti\u00e7\u00e3o de cliques, picos, tend\u00eancias dos indicadores de performance dos an\u00fancios e de comportamento do tr\u00e1fego no site. Ao identificarmos atempadamente os desvios mantemos a taxa de cliques v\u00e1lidos e minimizamos o impacto na performance.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Ainda que a Google examine e identifique cliques ileg\u00edtimos ou fraudulentos e os classifique como inv\u00e1lidos, na Endeavor acrescentamos dois n\u00edveis de gest\u00e3o para identificarmos estes tipos de cliques, principalmente para neg\u00f3cios com um or\u00e7amento baixo ou com um custo por clique alto. &nbsp; Existem cliques ileg\u00edtimos manuais e autom\u00e1ticos: cliques manuais, normalmente efetuados [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[],"class_list":["post-2024","post","type-post","status-publish","format-standard","hentry","category-google-ads-pt"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.8 - 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